Tourism

Country getaways to be favoured over beach holidays in 2022, Park Leisure data suggests

Brits are set to be lured away from the beach to the countryside in 2022, Park Leisure predicts.

Arrivals at its countryside resorts in Yorkshire and Herefordshire increased by 95 per cent over the past year.

Lisa Williams, director of marketing and holiday sales at Park Leisure, believes the trend will continue into 2022 as people seek the mental health and wellbeing benefits of the great outdoors.

She said: “Our coastal resorts have always been popular but the past year has seen a considerable spike in the parks with more access to the countryside.

“Over lockdown, many of us made a habit of getting out for walks and, as a result, developed a strong affinity to escaping into nature.

“For some, we imagine these holidays also provide a bit more of a break from the bustle of everyday life than the coastal locations, as people tend to visit beaches in droves during summer.

“Opting for a countryside location is a way to evade that.”

Ms Williams also highlighted the importance to holidaymakers of giving back to the local community with their tourist pounds.

As a result, Park Leisure has made an effort to promote local businesses in its tourist guides and put ingredients from the areas surrounding its parks on the menus.

There was a strong trend for people getting pets in lockdown and now holidaymakers want to take them away with the family too.

Park Leisure runs 11 holiday sites across the UK, with some in the countryside and others by the coast, meaning you can follow the trend and head inland next year or stick to the beach.

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